Edward Bernays

Edward Louis Bernays (/bərˈnz/; German: [bɛɐ̯ˈnaɪs]; November 22, 1891 − March 9, 1995) was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". He combined the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud.

He felt this manipulation was necessary in society, which he regarded as irrational and dangerous as a result of the "herd instinct" that Trotter had described. Adam Curtis's award-winning 2002 documentary for the BBC, The Century of the Self, pinpoints Bernays as the originator of modern public relations, and Bernays was named one of the 100 most influential Americans of the 20th century by Life magazine.

Full article...

American History USA Articles

  • Bathtub Gin and Lucky Strikes
    The enforcement of Prohibition went into effect on January 17, 1920. Almost immediately, there were more young women drinking than before.



American History

Previous: Advertising

Economic History

Previous: Advertising
Next: Al Capone

Cultural History

Previous: Advertising

The Gilded Age and Progressive Era (1877-1929)

Previous: Advertising

Spread the Word